Identity / Branding
Year: 2015
Type: Software Company
Client: OrangeLoops
Concept / Research

Branding creation for OrangeLoops.

Began with gathering information about the company's objectives and desired brand concepts through stakeholder interviews. The name OrangeLoops was already established, representing the iterative process of obtaining better ideas, products, and results.

After defining the objective, various proposals were explored for graphic representation, aiming to denote the loop and repetition.

Single Image

Once the options were narrowed down, the selection process began with options that function well in black and white and have the most potential before moving on to the color stage.

Single Image

Brand Manual

Once the path has been defined with the stakeholders, we begin with the stage of defining and fine-tuning the brand. This allowed us to provide the client with a brand manual so that they can use the logo in the different contexts of the company without the need for a designer.

Single Image


To complete the identity project, different institutional pieces were created to showcase the potential of the logo, color palette, and typography defined in the development process.

Single Image
Single Image

Working with Martin was a great experience. He understood our company and delivered a full brand manual that exceeded our expectations. The designer was professional, responsive, and detail-oriented, making necessary changes efficiently.

We're very happy with the final product and would recommend this designer to anyone looking for a creative and professional designer.

Omar Hagopian - Co-Founder & Head of Design

Omar Hagopian

Co-Founder & Head of Design